GoTransit Media Group is Australia’s largest transit media company, connecting brands with audiences across buses, ferries, and light rail networks in every state and territory. With a nationwide footprint and a fast-paced operational environment, GoTransit needed to ensure its customer data flowed seamlessly between business-critical systems.
To enhance its CRM capabilities, GoTransit adopted HubSpot alongside its existing MYOB Acumatica ERP. They turned to Integration Fox to connect the two platforms and create a single, accurate source of truth for customer information.
Through Integration Fox’s MYOB Acumatica – HubSpot integration, GoTransit has processed over 3 million record changes to date. This connection has removed bottlenecks, reduced manual processes, and set the foundation for long-term efficiency. Their operational excellence was further recognised in 2024 when GoTransit was named the MYOB Acumatica “Business of the Year” Award winner.
“Our systems were deeply embedded with Acumatica; however, we needed to enhance our CRM functionality. To do this, we chose Hubspot but needed to find a way to have data flow between the two systems seamlessly, that’s where Integration Fox came in and made this possible for us!” — Caleb Harriott, Director of Operations & Partnerships, GoTransit Media Group
GoTransit’s rapid customer onboarding meant hundreds of new records were being created each week. Without an automated connection between MYOB Acumatica and HubSpot, these had to be manually replicated, consuming valuable time and introducing the risk of human error.
The MYOB Acumatica – HubSpot integration deployed by Integration Fox allowed GoTransit’s data to flow accurately and almost instantly between the two systems.
“Having these two systems integrated has removed the need for manual replication activity, which, when we're creating 100s of new customers a week, is essential!” — Caleb Harriott, Director of Operations & Partnerships, GoTransit Media Group
With the integration in place, teams now have immediate access to up-to-date customer information, streamlining everything from sales conversations to operational handovers.
“Integration Fox has been super hands-on and great to deal with; they've been able to handle what was a few complicated extra links and make a clear plan for us.” — Caleb Harriott, Director of Operations & Partnerships, GoTransit Media Group
Integration Fox worked closely with GoTransit to ensure the solution was tailored to their unique operational requirements, managing technical complexities and delivering a clear implementation roadmap.
“We certainly would recommend Integration Fox to find the solution for your unification.” — Caleb Harriott, Director of Operations & Partnerships, GoTransit Media Group
For GoTransit, integrating MYOB Acumatica with HubSpot has transformed the way customer information is managed and shared across the business. By eliminating manual replication and giving teams instant access to accurate, real-time data, the integration has improved efficiency, accuracy, and team collaboration. With a scalable and reliable connection in place, GoTransit is well-positioned to continue its growth while maintaining operational excellence.